https://www.alice-chen.com/published-work daily 1.0 2025-07-09 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1703093985887-ID8RLX4IXH2YU27C4D7F/IMG_8342+copy.jpg Editorial https://www.alice-chen.com/about daily 0.75 2024-05-20 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655927428148-0CYS4H9P3PHNQCGZLY6A/T02B5E4A2-U98FTE5UL-ab183a8058b6-512.PNG About – Alice Chen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655928286247-U2COKO16ITF6ZKF75CE3/IMG_3171.jpg About – Alice Chen https://www.alice-chen.com/portfolio daily 0.75 2023-09-22 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656009567155-N3G8NCIVCGXPDY4JXBUU/Referee+Onboarding.png UX Portfolio https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655931211115-XAKOG7M6QP9V8TU2IJIS/Referee+Onboarding+copy+2.png UX Portfolio https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656009568620-6TBO0CWKGT9XUNRT6C0U/Referee+Onboarding+copy.png UX Portfolio https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656011032152-529I023KQU5SS43CF5QU/Referee+Onboarding+copy+2.png UX Portfolio https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655952794339-00AYFEUUSPCUW5WCAIIX/Referee+Onboarding+copy+4.png UX Portfolio https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656013235645-RIAII7Q02F73QW006F43/unsplash-image-ljYClPVL_Lc.jpg UX Portfolio https://www.alice-chen.com/referee-onboarding daily 0.75 2022-07-24 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656203831958-8R4S7W8EHW07K4PFCSOB/Screen+Shot+2022-06-25+at+5.36.34+PM.png Referee onboarding - Make it stand out An earlier iteration of content exploration: direct vs gamified https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656227457126-98PEVGLXG0C1MLTVJGE0/Screen+Shot+2022-06-26+at+12.09.50+AM.png Referee onboarding - Make it stand out Before and after of first screen referred users see in app https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656013097014-LL7N7M8D2821GBV47FT7/unsplash-image-ljYClPVL_Lc.jpg Referee onboarding https://www.alice-chen.com/referral-landing-page daily 0.75 2022-07-27 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656201321746-Y5N3HUAMKLHP0Q2JV6QT/Screen+Shot+2022-06-25+at+4.28.29+PM.png Referral landing page - Make it stand out Streamlined hero section that cleared the path those those who wanted to get started without additional infomation. https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655854189195-BFQO6L6JJVFGQZ3UDIDT/Screen+Shot+2022-06-21+at+4.12.32+PM.png Referral landing page - Make it stand out Concept testing headlines of different value props to see which messaging best resonates https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656200918096-NZI13DEZW1DYZVM1QV9Q/Screen+Shot+2022-06-25+at+4.29.18+PM.png Referral landing page - Make it stand out FAQs informed by CX https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656200845970-QSGXGAQDFCX1Y8MYXY6U/Screen+Shot+2022-06-25+at+4.29.07+PM.png Referral landing page - Make it stand out Validation from third-parties to build trust https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656200738406-KPRMJ2GAY11AT3DK9D0X/Screen+Shot+2022-06-25+at+4.28.42+PM.png Referral landing page - Make it stand out An animated section that goes through the 4 main steps required to get their reward https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655853361537-OFI863M3KCYGW08OMSX5/Screen+Shot+2022-06-21+at+4.13.08+PM.png Referral landing page - Make it stand out Before: Existing landing page https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656200798904-505TR8GNQZVLHUPUYRGM/Screen+Shot+2022-06-25+at+4.28.59+PM.png Referral landing page - Make it stand out Value props section that spoke to points we heard from previous research that was important to users https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656013132585-P9MB5VHKB0BBJR9DQ9MM/unsplash-image-ljYClPVL_Lc.jpg Referral landing page https://www.alice-chen.com/microcopy daily 0.75 2022-06-26 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655922873723-24QY77VRKXTLWGQ3DD84/Screen+Shot+2022-06-22+at+11.31.56+AM.png Microcopy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1655922375353-NDFIJXUIQXG7QFVXI99H/Screen+Shot+2022-06-22+at+11.25.13+AM.png Microcopy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656013156805-I3GBHB4OZURYRULA7DQ0/unsplash-image-ljYClPVL_Lc.jpg Microcopy https://www.alice-chen.com/content-design-education daily 0.75 2022-06-26 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/1656013067986-AP0HT2LH9UY5AG3Q9MK2/unsplash-image-ljYClPVL_Lc.jpg Content design education https://www.alice-chen.com/vanmag daily 0.75 2024-06-05 https://images.squarespace-cdn.com/content/v1/57bfae29ff7c50b7ffbca19b/cd617360-fe4d-46b7-83c4-fa452cbf8f02/screencapture-web-archive-org-web-20180925010756-https-www-vanmag-com-go-weekend-getaways-geo-domes-waterfall-picnics-and-luxe-lodge-dining-await-in-small-town-egmont-2024-06-04-22_03_27+%281%29.jpg Vanmag - Make it stand out Whatever it is, the way you tell your story online can make all the difference.